Total Gas and Power wanted to look at engaging with key audiences as efficiently and effectively as possible. They engaged with breeze to complete a Digital Transformation assessment.
By working with key stakeholders throughout the business as well as some external research, we reviewed the needs of the customer using personas and journey mapping. We identified processes and procedures that could be improved using digital platforms, and looked at the potential impact on key parts of the company, using the website as a core engagement tool. Quick wins and longer term projects were assessed, creating a road map for the internal teams to work with.
Post launch of the redesigned and redeveloped website, breeze conducts ongoing quarterly marketing for Vector with an outbound email campaign.
These targeted emails are generated using content from the company, the industry, their clients, recent jobs and interviews conducted with candidates, consultants or line managers.
The emails are seen as thought generating, informative snippets that also produce a huge amount of profiling and brand awareness therefore keeping Vector at the forefront of their client's minds.
The Village Coconut Island
breeze has been working with The Village, a luxury villa resort based on a private island 600m of the Thai island of Phuket. The destination caters for numerous nationalities, and breeze were engaged to help improve the awareness of the resort with the European market.
Stand design, content generation, brochure production, website development and representation services were provided to the business at travel shows including World Travel Market (London) and International Travel Bureau (Berlin).
The Village remain a client having worked with breeze for nearly 7 years.
Pourfection – BBFB
breeze were asked to redevelop the Pourfection website for Bacardi Brown-Forman Brands. Aimed at both pubs and independent retailers, the site was designed to provide insight and advice to support growth as well as becoming the one stop shop for marketing spirits in outlet.
breeze worked with the internal teams to simplify the site and ensure key messages and design were delivered for all brands represented online. Site enhancements and developments included an age gateway, interactive training activity, and various online competitions and microsites.
In addition, a newsletter programme was developed and implemented, raising awareness of the content for the relevant target audiences.
London's Air Ambulance
London’s Air Ambulance approached us to help them with a new look and feel for their brand. Their logo was already in place, but there was a need for a more consistent use of branding in their collateral.
Breeze developed a new corporate identity incorporating the logo, and then helped to implement it across all collateral and communication channels. The biggest project to be delivered was that of a new website, giving the charity a much stronger digital presence, both creatively and technically.
The site continues to be developed, but has various bespoke components in place, including a campaign area, an events module, a news module and mission maps.
We are still working closely with the charity to help with their online presence as well as aiding them with a strategic direction.